Out of its four remaining core-brands, GM CEO Fritz Henderson said that Chevrolet will become the groups most competitive and top-quality brand within the next two years. In an interview with AutoWeek, Fritz said that he’s feeling optimistic about the upcoming Chevrolet Spark, Cruze and the Orlando 7-seater - all due for a 2011 model year.
“I think that in the case of Chevrolet, we have the chance in the next year or two to really put the stake into it, with Cruze, with the Spark and with the next-generation [vehicles] available we’re working on,” Henderson told the publication. “I mean, we have a chance to fully flesh out the Chevrolet lineup.
Chevrolet is also launching a redesigned Equinox next month that will get 32 mpg and its much-touted Chevrolet Volt plug-in hybrid.
As for the Camaro, Henderson says that while the muscle car is great halo vehicle for Chevrolet, “it can also be a core model” since the V6 Chevy Camaro gets 29 mpg on the highway.
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